Appraise the investor market

In a marketing perpective, there are 2 markets that you need to know related with cash flow earning from business that we will run. First of course the customers makret, and the second is the inverstor market.
Fisrt is the strategy how you prospect your business to the investor. In this case, it is a institute which want to give you loans as your capital. For that, you need to know what benefits that are wanted by the investor or for credit context is your the prospect of your business and your ability to pay from your business.
To know the prospest of a new business, you need to do a feasibility study or advisability study. From here, you can know how big the market potential that you aim, so you can count the estimate revenue per day and you can count the time frame of your return on investment. Then, the investors can predict how big your ability to pay the installment and how long you can liquidate your credit from your business.
About how much money you need, usually the bank gives certain warrant in giving the credit and the credit which given usually 60% from the value of the warrant to anticipate the shrinkage of the warrant. With that you can count how much money you will get from the credit and how big the value of your warant that you need to get the cash.