Publication is really an important aspect we must aware in promoting out products. Because publication makes the market of our products wider. The problem, to do publication usually we think that we need to do it expensively and use quite expensive materials like brochures and so on.
In the real world, an ideal publication must be fitted with how big is our business. For how much budget for publication, there is not any formula yet to measure the budget. Usualy, businessman make budget for marketing and publication things for about 10% from the revenue.
What interesting, there are other ways we can do for publication. One of them is publication via mouth to mouth. Thing that is need to be preapare is before doing the publication is we must ensure our products have quality that can be trusted.
Another tip that your publication of your business more effective, you can drive the publication to the communities. The effect from word-of-mouth will be more powerful with the support of the communities.
Internet marketing is also an interesting alternative, knowing there is more people trust internet to find certain products.