Having a research and development division in your company is vital. With research and development team, your company can keep developing new products with much more additional capability. Finding new products is not easy. But once if it has been found, your company will get the advantage because you can patent it for several years. And the market will be yours for the moment. Bellow is a short story about a potentiometer.
A potentiometer is made of a variety of materials ranging from polyester to fiberglass, depending on the temperature or cycle need. Potentiometers are commonly used to control electrical devices such as volume control of a radio. Potentiometers operated by a mechanism can be used as position transducers, for example in a joystick.
Few years ago, it is difficult to find a potentiometer that able to handle 60 degree Celsius temperature or 100% humidity. But now, because of the technology, it is easy to find it. Also because of technology, it is easy to find a very tiny potentiometer.
What I was trying to say, if you have a company do not ever stop do researches. Developing new products with new features or additional function of an existing products is will give your company advantages.