Supervisory in Business

During the early twentieth century, particularly in the US and Europe, managers rather than academics began to explore and define the management task. F W Taylor in the US and Henri Fayol in France are examples of senior industry figures who started to research that issues. They were holding senior positions in industry for some years. Around the same time, Henry Ford began experimenting to produce goods cheaper and fulfill growing market demand. Here are some early strategies that still recognized today:
1.Innovative technology
2.Replacement of men by machines
3.Search for new quality standards
4.Constant cost-cutting through factory redesign
5.Passing on the cost reductions in the form of reduced prices for the model T Car
After the first world war came he great economic depression of the 1930s. This brought the need for a new order in international currency and just as importantly, the desire for larger companies to gain economies of scale.

Apple is one of the biggest competitor of Microsoft. Actually apple was founded in 1976 and apple built its early reputation on innovative personal computers that is particularly easy for customers to use and for the result is the price is higher that its competitors. In that period, apple’s business strategy was keeping its software exclusive. It was the biggest mistake from Apple. Unlike Microsoft with its focus on software market, Apple remained a full line computer manufacturer from software to hardware. Apple’s mistakes was paid off when they launched Ipod in 2000. New Apple strategy that exploit the market in personal electronic devices, CD-players, and Mp3 music players was the new strategies of Apple to take over the market. Apple did not only develop the electronic devices, they also develop the software to support their devices, it is called iTunes. In 2003, iTunes had an agreement with the world’s 5 leading record companies to allow legal downloading of music tracks using the internet for 99 cent each. This was major coup for Apple. It had persuaded the record companies to adopt a different approach to the problem of music piracy.
This strategies of Apple makes them become the market leader not only for the computer market, they also become the leader of electronic device market especially MP3 music players.

To sell your products overseas, you need some steps that more or less is the same with preparing marketing plan in your home country. First is segmentation strategy. Selling your product overseas means widen the geography or your products marketing. From here, of course there will be a consequence for the market that you aim, so you need to re review the compatibility between your products and the market that you aim, from the point of view of demography segmentation and the customers behavior.
This step is important to ensure what strategy that you will take to reach the overseas market. With that, you can know what value that you can deliver precisely to the certain market. MTV gives the best example with giving a slogan : “Think global, Act local”. More or less, it means with doing the global perspective we sell our product to the world, but we need some ways which suits and accepted by each local market.
Then, the one that also important is you must learn the business law, licensing, and consumer protection in each country. This is important for your business in the future. And do not forget about value chain analysis from your business like supply, distribution, competitors, an so on, so your business can be a sustain it each country country.

Market segmenation is the identification of specific part of the market. Market segmentation is important for your business because of some reason.
1. Some segments may be more profitable and attractive.
2. Some segments may have more competitions than others. As an example, certain market may contain less competitors.
3. Some segments may be growing faster and offer more development opportunities than others.

It is important to segment the market. You can gain more profit if you segment your market because you can focus what market really needs. Knowing what market really needs, you can win the market.