Tag Archives: Business strategy

Corporate strategy in the early 20th century

Posted on January 2, 2009 by anson

During the early twentieth century, particularly in the US and Europe, managers rather than academics began to explore and define the management task. F W Taylor in the US and Henri Fayol in France are examples of senior industry figures … Continue reading →

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What makes apple become the market leader

Posted on December 6, 2008 by anson

Apple is one of the biggest competitor of Microsoft. Actually apple was founded in 1976 and apple built its early reputation on innovative personal computers that is particularly easy for customers to use and for the result is the price … Continue reading →

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Sell your product overseas

Posted on December 2, 2008 by anson

To sell your products overseas, you need some steps that more or less is the same with preparing marketing plan in your home country. First is segmentation strategy. Selling your product overseas means widen the geography or your products marketing. … Continue reading →

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Market segmentation

Posted on November 27, 2008 by anson

Market segmenation is the identification of specific part of the market. Market segmentation is important for your business because of some reason. 1. Some segments may be more profitable and attractive. 2. Some segments may have more competitions than others. … Continue reading →

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