What makes apple become the market leader

Apple is one of the biggest competitor of Microsoft. Actually apple was founded in 1976 and apple built its early reputation on innovative personal computers that is particularly easy for customers to use and for the result is the price is higher that its competitors. In that period, apple’s business strategy was keeping its software exclusive. It was the biggest mistake from Apple. Unlike Microsoft with its focus on software market, Apple remained a full line computer manufacturer from software to hardware. Apple’s mistakes was paid off when they launched Ipod in 2000. New Apple strategy that exploit the market in personal electronic devices, CD-players, and Mp3 music players was the new strategies of Apple to take over the market. Apple did not only develop the electronic devices, they also develop the software to support their devices, it is called iTunes. In 2003, iTunes had an agreement with the world’s 5 leading record companies to allow legal downloading of music tracks using the internet for 99 cent each. This was major coup for Apple. It had persuaded the record companies to adopt a different approach to the problem of music piracy.
This strategies of Apple makes them become the market leader not only for the computer market, they also become the leader of electronic device market especially MP3 music players.